40+
Touchpoints
26
Templates
+62%
Recall Lift
Performance Curve
Project Overview
A full identity system — logo, type, colour, motion, and guidelines — for a young services brand.
Challenge
Inconsistent visuals across channels made the brand feel smaller than it was.
Research
Competitor visual audit, positioning workshop, and moodboard validation with the founding team.
Strategy
Anchor the identity in one bold idea, then systemise it across every touchpoint.
Audience
Prospects, partners, and future hires.
Creative Process
Sketch, vector refinement, application mockups, then a 30-page usage guideline.
Tools Used
IllustratorPhotoshopFigmaAfter Effects
Campaign Setup
- Logo suite and lockups
- Type and colour system
- Social and print templates
- Motion identity
Screenshots
Screenshot 1
Screenshot 2
Screenshot 3
Results
- A single consistent system across all channels
- Design turnaround time cut by half
Lessons Learned
- Guidelines are the deliverable that keeps a brand alive