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SEO2026
SEO Website Optimization
Technical clean-up and content depth that compounded.
+212%
Organic Traffic
148
Keywords Top 10
6.4%
CTR
4.8%
Conv. Rate
1.6s
LCP
410
Leads
Performance Curve
Project Overview
An end-to-end SEO programme covering technical fixes, information architecture, and a topical content plan for a growing service website.
Challenge
Thin pages, slow Core Web Vitals, and cannibalised keywords kept the site off page one.
Research
Full crawl audit, keyword gap analysis against three competitors, and SERP intent mapping.
Strategy
Fix crawl and speed issues first, consolidate cannibalised URLs, then publish topical clusters with internal links.
Audience
Organic searchers in the research and comparison stage.
Creative Process
Built templated content briefs with original data, custom graphics, and schema-rich formatting.
Tools Used
SemrushSearch ConsoleGA4Screaming FrogWordPressPageSpeed Insights
Campaign Setup
- Technical remediation sprint: Core Web Vitals, indexation, schema
- URL consolidation with 301 mapping
- 12-piece topical cluster with internal linking hub
- Monthly rank and traffic reporting
Screenshots
Screenshot 1
Screenshot 2
Screenshot 3
Results
- 212% organic traffic growth in 12 months
- 148 keywords ranking in the top 10
- LCP improved from 4.1s to 1.6s
Lessons Learned
- Technical debt caps content ROI
- Consolidation often beats publishing more