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WEB DESIGN2025
Shopify E-Commerce Website
A conversion-first storefront with a luxury feel.
3.9%
Conv. Rate
+86%
+24%
AOV
-31%
Bounce
4.7x
ROAS
1.4s
Load Time
Performance Curve
Project Overview
Design and build of a Shopify storefront focused on speed, clarity, and a premium product narrative.
Challenge
The old store looked generic, loaded slowly on mobile, and lost users at the cart step.
Research
Session recordings, checkout drop-off analysis, and a review of eight best-in-class DTC stores.
Strategy
Rebuild around a fast custom theme, editorial product storytelling, and a friction-free three-step checkout.
Audience
Mobile-first shoppers discovering the brand through paid social.
Creative Process
Art-directed product photography, a strict type scale, and motion used only to guide attention.
Tools Used
ShopifyFigmaPhotoshopIllustratorGA4Meta Pixel
Campaign Setup
- Custom theme with lazy-loaded imagery
- Sticky add-to-cart and express checkout
- Bundle and upsell modules on PDP
- Full e-commerce event tracking
Screenshots
Screenshot 1
Screenshot 2
Screenshot 3
Results
- Conversion rate nearly doubled
- Mobile load time down to 1.4s
- Average order value up 24%
Lessons Learned
- Speed is a design decision, not a plugin
- Fewer choices at checkout lift revenue