GOOGLE ADS2026

Google Ads Search Campaign

High-intent search capture with a lean budget.

9.1%

CTR

₹18

CPC

₹240

CPM

₹210

CPL

-38%

6.1x

ROAS

780

Leads

11.4%

Conv. Rate

Performance Curve

Project Overview

A tightly themed search programme designed to capture bottom-funnel demand for a services business without wasting spend on discovery traffic.

Challenge

Broad match was draining budget on irrelevant queries and the landing page converted below 2%.

Research

Mined 6 months of search term data, clustered queries by intent, and benchmarked competitor ad copy and auction insights.

Strategy

Rebuilt around intent-clustered ad groups, tight match types, an aggressive negative list, and a rewritten landing page aligned to each cluster.

Audience

Decision-makers actively searching for solution and pricing terms in target metros.

Creative Process

Wrote responsive search ads with pinned value propositions, proof points in sitelinks, and message-matched hero copy on each landing variant.

Tools Used

Google AdsGoogle Analytics 4Search ConsoleSemrushLooker Studio

Campaign Setup

Intent-clustered ad groups with exact and phrase match
Shared negative keyword lists updated weekly
Conversion tracking with offline import for qualified calls
Manual CPC to tCPA transition after 30 conversions

Screenshots

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Results

38% lower cost per lead within one quarter
Wasted spend on irrelevant queries cut from 31% to 6%
Impression share on core terms up to 72%

Lessons Learned

Search term hygiene is the highest-ROI weekly ritual
Message match between ad and landing page moves CVR more than bidding

More work

META ADS