Back to portfolio
Social2025
Social Media Campaign
Organic content engine with a paid amplification layer.
1.8M
Reach
7.2%
Engagement
+14K
Followers
₹96
CPM
Performance Curve
Project Overview
A 90-day organic plus paid social programme built around a repeatable content system.
Challenge
Posting was reactive, engagement was flat, and content never laddered to business goals.
Research
Audience listening, format benchmarking, and a content audit of the last 200 posts.
Strategy
Four recurring content pillars, a weekly production rhythm, and paid amplification on top performers.
Audience
Instagram and LinkedIn audiences in the brand's core category.
Creative Process
Batch shoots, template systems, and hook-first editing for short-form video.
Tools Used
Meta Business SuiteCanvaPremiere ProNotionLater
Campaign Setup
- 4 content pillars
- 12 posts + 8 reels monthly
- Boost rules based on 48-hour performance
Screenshots
Screenshot 1
Screenshot 2
Screenshot 3
Results
- 1.8M reach in 90 days
- Engagement rate more than doubled
Lessons Learned
- A system out-performs inspiration every single month